Bottega Verde Malta

Description

I created the “Release Your Natural Beauty” Campaign, that was targeted to encourage women (specifically Gen Z) to help embrace their natural looks using Bottega Verde's natural ingredient products. This campaign was created to increase conversions from social media to the website, by creating engaging and relative content.

I managed their social media accounts (TikTok & Instagram) scheduling daily content working on increasing their engagement rate, by posting relevant and relatable content according to the campaign. This included content around skin types, Maltese based content and even makeup routines.

Prior to this, research was carried out to understand the target audience, industry and current capabilities of Bottega Verde. I formed a strategy that was aligned with the business objective which was supported by data research that had been carried out during my time. KPI’s and campaign objectives were created to set up benchmarks of campaign performance.