Bottega Verde Malta

Description

I created the “Release Your Natural Beauty” Campaign, that was targeted to encourage women (specifically Gen Z) to help embrace and enhance their natural looks using natural ingredients. This campaign was inline with the business objective to increase website sales by 10% through mobile and web applications over the course of 1 month.

Carried out an internal & external analysis for Bottega Verde to understand their position. This was done using a SWOT & PESTEL analysis. I also carried out a competitor analysis, together with market research to understand the industry and clients better.

I formed a strategy that was aligned with the business objective which was supported by data research that had been carried out during my time. KPI’s and campaign objectives were created to set up benchmarks of campaign performance.

Currently in implementation phase of the Release Your Natural Beauty Campaign, where the campaign will be running for 1 month.